Leadership Profile: Connie Steed, CCE, Corporate Credit Manager, Rasmussen Equipment Company

Credit Philosophy: "At Rasmussen Equipment, we have been very successful in building an outstanding relationship between sales and credit. Keeping the lines of communication open has allowed us to increase sales and margins and keep our DSO and bad debt at manageable numbers. Up-and-down changes in the construction industry requires that we be constantly focused. Our accounts receivable exposure can become very high, very quickly. I believe that the more we know about our customers and the more we help them become better business people, the better chance we have of being paid. We also make great use of NACM Business Credit Services in Salt Lake City. Whether it be collections, credit reports, group meetings, educational seminars or other services, we can always count on the NACM organization to support us professionally, enabling us to be the best credit department we can be." . . . (to read the remainder of this article, please log in below.)