Credit Today is the fastest growing publication in the credit field, favored by more and more top credit executives. We cover the world of business, or trade credit, with concise, yet in-depth, reporting. We also publish the most in-depth salary survey in the industry, covering all major credit positions.Credit Today is the fastest growing publication in the credit field, favored by more and more top credit executives. We cover the world of business, or trade credit, with concise, yet in-depth, reporting. We also publish the most in-depth salary survey in the industry, covering all major credit positions.   
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Chapter 11 Daily
Ten Action Steps to Speed Up Your Order Approval Process

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Considerable credit department time is spent releasing orders. In most companies, checking the order queue is not only the first and last thing the credit staff does everyday, but something that is done periodically throughout the day. On top of that, there are also the rush orders that involve a sales or customer service representative calling you to take a look at a specific deal. Besides the interruption to your other work, the time spent on these types of calls can quickly add up.

Over time, the order approval burden has been increasing. Same-day shipment has required credit departments to more closely monitor the order queue. In a sense, every order has become a rush order, and with that has come an increased administrative burden.

Order approval, though it is an absolute priority, need not be a time drain on your department. To begin with, many of the decisions are obvious and easily made. Many more orders are released after cursory reviews than are put on hold or that otherwise involve a significant amount of handling. Moreover, there are several things you can do to minimize the number of transactions you need to review.

By making system improvements to your order approval process, there is a good chance you can realize significant time savings and commensurate productivity benefits. Here then are ten action steps you should consider:

1. Use Automated Approval Algorithms
Far too many credit departments don't take advantage of automated approvalalgorithms, and many of those that do could benefit from implementing more sophisticated rules. At a minimum, you want any account that is under its credit limit with all bills current to be automatically released. If you assign each account a risk rating in addition to a credit limit, you can also build in grace periods for days past due, allow lower risk accounts to exceed their credit limits by specified percentages and filter out unresolved, past due, partial balances below a specified amount. The idea is to only capture the accounts that deserve to be held. That saves you the time spent reviewing orders that would be released anyway.

2. Use Credit Scoring Models
Combining fresh credit scores with your release algorithms enables you to create a much more dynamic approval environment than one based on a simple risk rating that can very quickly become obsolete in a dynamic business environment. Furthermore, implementing credit scoring within a sophisticated decision matrix. (See the article Credit Decisions: One Size Does Not Fit All) provides you with an order approval structure that can be easily tweaked in response to changing business conditions.

3. Keep Your Receivables Clean
While you can create contingencies within your release algorithms for small balances and such, you can also cut down significantly on the number of orders held up by relatively insignificant open items by periodically cleaning up the small stuff that accumulates in every receivables portfolio. A/R junk tends to slow down all types of receivables processing, so there are additional benefits from adopting this practice.

start quoteIf you are in a high-volume environment, the risk of loss from a small order is likely to be more than offset by an increase in sales volume to other small accounts and by the efficiency your department gains by concentrating your resources on larger customers.end quote

4. Automatically Approve Orders for New Customers Below a Set Threshold
If you are in a high-volume environment, the risk of loss from a small order is likely to be more than offset by an increase in sales volume to other small accounts and by the efficiency your department gains by concentrating your resources on larger customers. D&B reports that 80 percent of bad-debt losses result from customers that have been doing business with you for more than a year. That is why it is counterproductive to spend much effort on small dollar, new-customer credit reviews. And if they pay you once, they will probably pay you again. If their orders increase, then a review may be called for.

5. Raise Credit Limits
A common cause of orders being held up is overly conservative credit limits. In fact, some credit folk tend to set credit limits on the low end to ensure most orders will get held up, thereby prompting a call to the customer. If you have a pro-active collection process, there is no need to use the order release queue as a collector's work queue.

6. Automate Cash Application
When cash isn't posted in a timely manner, some orders will inevitably get caught in the order release queue for no good reason. Auto-cash, EIPP and other automated remittance processing solutions ensure cash receipts are always up-to-date.

7. Accept Credit Cards and E-Checks
Another way to speed up the payment process, thereby increasing the pool of customers eligible for automatic order release, is to accept credit cards and electronic checks, many of which can be converted into a next-day ACH payment.

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8. Use Automated Order Alerts
Rather than periodically logging into the order release queue, have your system programmed so that it periodically forwards appropriate credit staff an unreleased orders report. Ideally, this order alert is generated in HTML format so that the user can click through on the listed items to view status information and indicate approvals.

9. Communicate With Sales and Customer Service
Your biggest allies in getting orders released are sales and customer service. The more you share information with these two groups, the fewer order release problems you will encounter. Typically, sales and customer service often lack customer credit status information and subsequently waste time on poor customers or fail to help clear up open issues. Ideally, it would be nice for the credit staff to get advice of pending sales so you can take preemptive action. By communicating with each other, everybody wins.

10. Create a Potential Hold List for Sales
A very effective communication tool consists of providing sales with a periodic listing of customers that are trending towards credit hold. This list should contain both aging details and status information such as collection notes. Better yet, send this information as an HTML document with links to these added details.

Companies that employ lists of this type have found that over time, sales not only addresses potential credit problems before they can affect pending orders, but also tends to re-focus their sales efforts on those customers that provide the greatest potential for increased sales without running into credit problems. That's a win/win situation on a multitude of levels.

The order approval process plays such a central role in the daily routine of every credit department that it is often taken for granted from a systems perspective. Credit pros are often hesitant to change the process for fear of upsetting the apple cart. This is unfortunate, because improvements in the order release area have a high likelihood of generating significant productivity, not to mention, customer service gains.




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·  Is anyone accepting electronic credit applications (credit application completed and submitted online, no paper copy)? How do you handle the signature?
·  The Urgency of Invoice Accuracy and How to Ensure It
·  What do you talk about at your monthly credit meetings with the executives of your company?
·  Benchmarking Survey: Outsourcing Acceptance Grows Among Users: Part 1
·  Best Practices, Installment IX - Use Automated Systems to Electronically Receive and Post Customer Payments
·  Getting Complete Customer Information—Fast
·  The Best Practice Series: Installment 3: Base New Customer Credit Application Processing on Distribution Channels and Anticipated Exposure
·  Taking Charge of the Order-to-Cash Process
·  The Best Practice Series, Part 2: Provide Customers with Easy Access to your Credit Department and Information About Their Accounts


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