Credit Today is the fastest growing publication in the credit field, favored by more and more top credit executives. We cover the world of business, or trade credit, with concise, yet in-depth, reporting. We also publish the most in-depth salary survey in the industry, covering all major credit positions.Credit Today is the fastest growing publication in the credit field, favored by more and more top credit executives. We cover the world of business, or trade credit, with concise, yet in-depth, reporting. We also publish the most in-depth salary survey in the industry, covering all major credit positions.   
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Home | Credit Mgr's Letter | Credit Investigations--Digging Deeper Search 
CreditPoint Software
Credit Investigations--Digging Deeper

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There are credit applicants out there who will tell you anything they think you want to hear. But you can't let that chilling thought freeze the decision-making process. You've got to use the best information sources available to you, probe them deeply, and never lose sight of the value of that old, reliable, "gut feeling."

The Dun & Bradstreet report on a prospective customer did not inspire much confidence. There had been a UCC filing and other apparent difficulties. But the report also referenced a parent company, so Credit Manager Tim Mayfield of EFTC (Phoenix, Ariz.) pulled a report on them as well. That was when things got even muddier.

"The parent company was cross-referenced to the subsidiary and to another company as well," he says. "I called the vice president of finance, and he said they were in the process of being bought out. But I could see there was something funky going on.

"The first company referenced the second company, which referenced the third company, which referenced the first company--completing the circle. They were using each others' assets to create net worth."

Needless to say, Mayfield declined to extend credit. The wisdom of this decision was confirmed three months later when the whole three-company contrivance filed for bankruptcy.

Checking Them Out
Mayfield cites this episode to illustrate the value of D&B reports in checking out credit applicants. He also relies on audited financial statements (although he acknowledges that these can be several months old and effectively out of date when he receives them) and on contacts (usually by phone) with the customer.

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"These contacts can give you a gut feeling for the type of company you're dealing with," he says. "I want to make sure they understand and appreciate the impact of the business relationship on them and on us."

A contract circuit board manufacturer, EFTC is a leader in high-mix electronic services for many companies in the aerospace and medical equipment industries. Customer relations often involve lengthy and complex design and engineering partnerships.

"When I call a credit applicant and don't get through right away, I leave a message," he says. "If I get a quick reply, it shows that what we're doing is important to them. It's often little things like that that tell you a lot."

Credit terms, stated on the credit application, are net 30 days "unless otherwise written." But he emphasizes that written exceptions are unusual. "Requests for longer terms are really red flags," he says. "You have to wonder why they can't process invoices in 30 days."

Controllers and CFOs
Mayfield usually tries to talk to the controller or the CFO. "They have the pulse of the company," he notes.

They also have the very latest information. He recalls an instance in which the customer had reported sales of $25 million on their credit application but for whom the D&B report gave only $12 to $15 million.

"I asked them why the discrepancy," he says. "They told me they had just won some bids they hadn't expected to win, and I was persuaded that their business actually had increased that much.

"I also pointed out that the D&B report showed them paying in 70 days and asked what the problem was there. They said they'd had snags with their payment process but that they were automated and expected them to be straightened out. We approved them for credit, and we've had really good relations."

Editor's Note: The above article originally appeared in the Credit & Collection Manager's Letter, a newsletter purchased by Credit Today in 2006.


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Chapter 11 Daily
 This Month's Survey
Credit Groups 2012

Wonder What the ROI is on Credit Groups?
Find out here...

It's been 4 years since our original ground-breaking survey on credit groups and we're revisiting this most important topic. Among other topics, we're investigating:

  • What are the top services being offered by credit groups
  • How much credit groups cost
  • What the value of credit group services is
  • What the value of credit group services is in comparison to credit reporting services
  • How data is submitted
  • What percentage of credit groups reveal terms
  • What percentage of credit groups share data outside the credit group
And much more... Click here to participate!

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