Webinar: Credit Card Processing - The Illusion of a Good Deal
Date: Thursday, December 15, 2011Time: 1:30 pm Eastern Standard (US) Time Place: Your office Cost: Just $199!* (*Webinar is free for Credit Today Members) Background:
If you're like most, you're finding that credit cards are increasingly being used by your customers to pay your invoices. While sometimes a marketing tool and a financial convenience, that increased volume is now starting to really eat into profit margins. So it's more important than ever to make sure you a) understand what your processor is charging you, and b) be able to eliminate the excess fees. Most companies don't realize that they can actually cut their processing fees almost in half! In this webinar, Robert Day, Managing Partner of Merchant Relief Council and the leading independent expert* on credit card processing, will teach you how the rates you're getting are nowhere near as good as they should be. More importantly, he'll tell you what you can do about it. Specifically, he'll cover: Our webinar: Our discussion will be focused around these topics:
- How credit processors are tricking you into paying WAY more fees than you need to with your merchant account.
- Recent research by Credit Today into credit card processing -- trends and advice
- How card processor's billing is deceptive -- specific examples of billing and what to look for
- Examples of how processors hide fees, including how they appear on your bill, and what to do about it
- Learn how to understand the various charges and parties involved in the credit card process, including what's negotiable, what's not, and what can be eliminated!
- Little-known tricks you should know about with regard to credit card charges on refunds and rebates
- The top five questions you should ask your processor
- The key terms you'll need to know to successfully navigate the process
Your presenter: Robert Day
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Our Presenters:Leading the webinar will be:
Robert Day - A bestselling author, Robert has appeared on ABC, CBS, NBC and Fox. His expertise in merchant processing has made him a highly sought after speaker and presenter with the ability not just to educate, but also entertain. He has worked with over fifty Fortune 500 companies to help them lower their merchant processing costs. Before co-founding MRC, Robert was as an executive for one of the largest credit card processors in the country. In that role, he implemented changes and strategies that were instrumental in developing new marketing concepts and programs that resulted in over 300% growth over a 5-year period, earning him the prestigious Commercial Banker of the Year Award. His special blend of initiative and experience has given him the inside track to the merchant processing world, along with an intimate understanding of the needs and desires of the small to mid-sized merchant. Being the son of a small business owner, as well as a former business owner to corporate executive, it is Robert's personal mission to "right the wrong" in the credit card industry.
Your Moderator: Dave Schmidt, Contributing Editor, Credit Today
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Dave Schmidt - Dave is the leading thought expert in the credit, collection, and A/R field and, among many other roles, is Credit Today's survey editor. He will present some recent research by Credit Today on credit card processing and moderate the presentation. * Until now, you may have attended classes or webinars on how to cut your merchant processing fees that were presented by banks and/or credit card processors when in fact these are the very companies who benefit from the extra fees you pay. But this webinar is being taught by a firm that actually audits banks and credit card processors and works on behalf of the merchant. Register Today! Space is limited. Members: click here to signup (free). Non-Members: Please click here to sign up. Best Deal For Non-Members: (Better yet, click here to signup for Membership and it'll be free!)
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Webinars
